Another piece of advertising created by AMV BBDO, almost everything I am looking at currently is created by them. The series of ads created for the name change has created quite a stir, they are copy driven, which is an area I am mostly interested in. The campaign takes place in a variety of medias, the TV ad is very 'Americanised' incredibly produced and very refreshing.
The controversy mainly lies I believe with the people that don't quite get the references from the old to new style comparisons. The creative is perfectly simple and truly reflects the well known brand. Using appropriate colours and font, the sometimes ambiguous lines create a lasting impression, which often leaves you trying to work out the texts. I am interested in how the concept is well applied to all areas of the media, above are examples of internet banners, press ads and outdoor billboards.
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