This advert for lastminte.com is such a good typographic, opy driven resolution for the oversized billboard. Simple and clever, it is also quite a well known saying that has been illustrated perfectly.
I am not so fond of the graphics but it stays true to the brands identity, this is one good thing about choosing the brand guinness as I love their existing material and it is made up mostly of black and white shades, so not too much garish colour.
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