At JWT they believe that 'advertising needs to stop interupting what people are interested in and be what people are interested in. This I think is such a valid point right now, adverts are getting better and in some ways its what people are looking forward to.
J Walter Thompson who founded JWT produced the Guinness 'It's as long as...' campaign, which I am going to reintroduce as part of my Guinness Brief. This copy will perfectly suit the style and format of the billboard which I am putting the design on.
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