For the ambient media campaign for Lloyds I have come up with the concept of home comforts, to encourage students to bank with Lloyds. My strategy for the campaign is to put actual welcome mats outside student halls with the iconic image of the Lloyds horse and a website attached, this will act as both a reminder and a fun quirky thing to receive. I would also like to turn this imagery into a leaflet. I also want to look into other executions of how to portray this idea, like home furnishings placed in quirky areas.
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