Guinness

Another bit of 'Guinness Genius' by none other than AMV BBDO, who I do mention quite alot but these executions of the brand are so clever and simple.

The ambient beer mat which reflects the phrase 'Good things come to those who wait' onto the glass, ensured by the dark black colour of Guinness. And also the witty computerised version of a reversed pint of Guinness with a black head just for April Fools, love this sort of advertising. Another reason why I wish to use this brand for the broadside copy competition, it needs to be a short piece of clever typography which reflects an element of the brand.