After the final crit at ICM myself, andy and Jimmy decided that we most definitley wanted to take the 'something good inside' concept further by creating a viral ad which shows a woman going in for a scan which turns out to be a loaf of Hovis.
We sent it over to Caroline, she suggested that it may be more suited to Warburtons as it is a family baker, although 'born and bred' is Hovis' end line but nevertheless, we are sending the digital files over to them today including the Renaissance style press ads, so they can tweak them and hopefully get them entered into the Chip Shop Awards.
No comments:
Post a Comment