The agency has placed stickers, designed to look like the warnings on the side of cigarette packets, on smoking sites all over London. Each one has a joke on it, such as "I've got a suit made of crispy brown leaves. It's a bit last season though", and is branded with the Nicotinell "Have a joke, not a smoke" line. I really like this kind of simple targeted advertising, quirky and it makes people respond, talk about it and spread the message further.
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