Titan Outdoor Meeting

I have been wanting to get involved with the placing of advertisements so I got in touch with Titan Outdoor, they are the agency that place ads and win the space for it also. After a few emails back and forth with the Senior Creative - David Sore, I went to London and looked through the work they produce for pitches and their client based records. He looked through my portfolio and was impressed by how a lot of my work is context driven. Although I couldn’t take any of the brochures away he gave me a few postcards which they send out with other mail as a form of advertisiment although to be honest I thought the design could have been stronger. After looking at their client base I thought it is probably a wiser idea to move onto the agencies that target Titan as the source of exposure and advertising space. But I will most definitely be keeping in touch with David for advice and possible live briefs to help with my project.

Smart Idea

One of the BBDO group which I have profusely mentioned always win excellent areas for creative executions. This for Smart Cars across a bridge is just perfect a great idea and simple execution of an idea which is both fun and engaging, which is the spirt of the brand. Outdoor media is so fun, there are so many opportunities for fun.

Euston Broadside

This advert for lastminte.com is such a good typographic, opy driven resolution for the oversized billboard. Simple and clever, it is also quite a well known saying that has been illustrated perfectly.

I am not so fond of the graphics but it stays true to the brands identity, this is one good thing about choosing the brand guinness as I love their existing material and it is made up mostly of black and white shades, so not too much garish colour.

Guinness

Another bit of 'Guinness Genius' by none other than AMV BBDO, who I do mention quite alot but these executions of the brand are so clever and simple.

The ambient beer mat which reflects the phrase 'Good things come to those who wait' onto the glass, ensured by the dark black colour of Guinness. And also the witty computerised version of a reversed pint of Guinness with a black head just for April Fools, love this sort of advertising. Another reason why I wish to use this brand for the broadside copy competition, it needs to be a short piece of clever typography which reflects an element of the brand.

Euston Broadside Copywriting Competition

For one of my briefs, David Sore at Titan Outdoor has given me a past brief to tackle. I have to fill the above space.

The Euston Broadside copywriting competition really captured my attention when i first saw it, the unconventional sized billboard has produced so much creative talent, from WCRS, AMV, and many others which I am extremely fond of. I have chosen Guinness as the brand of choice due to my recent trip to Dublin. It has been the source of many copy driven campaigns and the design and typography is simply beautiful and something I would really love to have in my portfolio.

The Perfect Porfolio

A presentation arranged by Bridget by four independent professionals, a photography, freelance textile designer, digital designer and corporate design. The presentation consisted of them discussing their opinion of the 'Perfect Portfolio'. To be honest it seemed a little naive but there were a few little pointers which I may consider when re-evaluating my portfolio.

Personality- convey your own personality within the portfolio.
Style and Consistency.
Personal Introduction.
Attitude.
Be Memorable.

Research the company.
No fillers only put in what you are comfortable with.
Leave something- wether that is a business card or a leaflet.
Show Context.

AIDA- Awareness/ Interest/ Desire/ Action.

A lot of these things seem very obvious but often overlooked, so I will take some of these points on board.

Ikea

Another piece of simple yet really great piece of ambient media. The simple signage in the style of Ikea brand works well in its location, which reads 'The beauty lies within' its a witty, clever piece of typography which plays on an old saying, created by a German agency Jung Van Matt. The placement of this piece of advertising is essential for it to work.

WCRS

Another range of adverts that work well, by putting it into large scale ambient media or transferring it into print. The Broadside Billboard, by Titan Outdoor has another excellent exucution with the Mini- Ban Boredom campaign by WCRS using a catapult pulled back to maximise the space, I just think its a great way of using the board, also the car being placed on the side of buildings, this type of media cannot go un-noticed, genius.

DDB

Creative agency DDB won the pitch for the Financial Times new advertising campaign. I love the two very entirely different executions for essentially the same idea. When visiting Titan Outdoor agency I found out that they had provided the space for the billboards which were stripped down to bare board. I love it, I think it is so clever and simple, really gets you thinking. It questions the fact of slashing advertising budgets in this economic downturn. The above imagery with all the cities on one island speaks for itself, a very good use of illustration.

Spanish Logos

To create a suitable and informed logo for the Musica en las Mountanas brief i have looked at a selection of logos from Spain. EStudios is a source for Spanish design and has some really interesting, dynamic and different design. I really like the use of corporate style type along side more fluid lines. This is an element I am going to use for the logo design.

End of Year Show - Pitch

These are the boards that myself, Bel and Nicky produced for the end of year show. Nicky and I worked together producing ideas and concepts and then myself and Bel put the concept into design. I never thought it would be a good idea to work with friends but i feel we have produced a very strong piece of design all together as we all have very different skill sets which work well hand in hand.

The idea behind the design lies with that there are twenty courses in exhibiting in one show, a hub of design all linked together. The circles act as a symbol for each course, they have been laid out in a variety of ways which shows the potential within the idea. We named the show Twenty09 which also spells out 2009 the typeface we used was Clarendon which stays true to the college identity.

1st Tutoral with The Joe Gilmore

Today was my first tutorial for the final major project, since which I have changed my Statement of Intent, I have decided to use the voluntry and charity aspects of the initial brief to work towards my PPD, I have been in contact with Oblong a non profit organisation in Leeds who are looking for a Graphic Designer to work alongside the design team.

I spoke more about layout and appropiate work for my portfolio today as I have up and coming meetings which I really want to present an informed and proffessional portfolio. I also spoke through the D&AD Lloyds Brief which I simply just need to provide visials for.

My new intent and basis for research for this module is theme 'markets' as in your grocery/ meat kind of market not the gross economy type. Looking at type, slang and colour. I will post shortly in more detail.

I also had a chat with Matt Hodson (illustrator) who gave me direction for this market themed brief, as he is an illustrator he has a different approach to basically getting off the ground with a new brief. So thanks! Also great bit of research for my dissertation.

Tate Stunt

This stunt performed at the Tate Modern, is some thing that really captures my imagination, I really like the concept of using existing things to create an advert or campaign from. Theres always something that you see and say 'I wish I'd thought of that'.

Titan Outdoor

The Dulux PaintPod poster by AMV BBDO won the Euston Broadside copywriting competition initiated by Titan to promote the massive stretch of billboard. Virgin Media was the first to be placed to advertise the fastest ever Broadband, I love how the word ‘broad’ is visually displayed on the massive expanse of poster.

The execution of the creative poster demonstrates how the PaintPod is so much better than ordinary paintbrush and paint methods; with the copy ‘It only stops when you do’. The 73m x 3m billboard is located alongside the busy lines in and out of Euston station.

This application of creative advertising is most definitely the area I want to study. I have been in contact with the Senior Creative at Titan outdoor and have arranged a meeting to see what goes on in the in-between stages from concept and design to where you see the ad placed.