Creative agency DDB won the pitch for the Financial Times new advertising campaign. I love the two very entirely different executions for essentially the same idea. When visiting Titan Outdoor agency I found out that they had provided the space for the billboards which were stripped down to bare board. I love it, I think it is so clever and simple, really gets you thinking. It questions the fact of slashing advertising budgets in this economic downturn. The above imagery with all the cities on one island speaks for itself, a very good use of illustration.
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