Tescopology

The Tescopoly Alliance was launched in June 2005 to highlight and challenge the negative impacts of Tesco’s behaviour along its supply chains both in the UK and internationally, on small businesses, on communities and the environment. The campaign also advocates national and international legislation needed to curb the market power of all the major British supermarkets.

The website is mass of facts and figures to do with the down turn of the global economy and why supermarkets are bad etc. I thought they would be a great place for inspiration n and facts, i sent away for some nice little postcards so i can spread the word if i so wish. Its all a bit preachy really which is not the avenue i wish to follow but the design of the site is a lot better than is rival slandering style websites if you want to see more click here.

British Markets Blog

I have decided rather than rack my brains any more to just do a detailed blog about markets including local markets, the produce you can buy and random facts about supermarkets. As i have done a large body of research that i think is interesting and blog format is probably the most appropriate.

Fruit Stickers

For the final exhibition i am thinking of proposing to giving away fruit as a kind of promo attaching stickers with my website on, this will tie in with my fmp markets brief making everything fix together. I need to find a way of producing these small stickers well, as they will be quite fiddley. I also think it would be interesting to follow the style of design used for fruit labeling.

Crafted Type

Another typeface produced by Auberach. I love the appropriateness of the phrase witht the material used a real quirky pice of design i love simple copy with with a creative media. Context specific also. This is great inspiration for the materials i wish to use for my brief.

Food Logos

I've been looking at a few food/farm/market logos. I like the compactness of the first two and they look like a stamp but the bottom british one to my dismay looks a little like my font and i hate it so, back to the drawing board for a nice new logo.

Potatoe Type?!

Iv been messing around with getting a hand rendered feel for the project. I thought by stenciling the letters it might look good but as it turns out it looks quite 'potato printy' i have done some shapes in potato also. I am going to apply all of this handmade type to a poster.

Justifying the 'tacky' element

Could you walk past a traditional English fish 'n' chip shop with immaculately painted signs and no ugly fluorescent, star shaped cards screaming "large cod & chips £2:50!" without feeling there's something wrong?
James Eden

I want to use all of the iconic imagery and textures from markets as they will evoke a reaction/feeling or emotion its not intended to be tacky more nostalgic.

Personal Touch

The personal relationships we develop with our customers day in day out mean that, better than anyone, we truly understand the needs of today's british market customers.
Gavin Kenning- Gavin Kenning Engineering
the leading authority on market stalls

I really wish to emphasize the importance of personal communication with market traders and customers and identify that going to market can be an experience in itself. This quote does sum it up.

Grass Type

Well i hope this was all worth it, it took me a long time to get this grass off Neil the Greengrocer (lovely man) I have decided to use the tackiness to my advantage with the market brief, this grass is such an iconic image of markets so thought it might be nice to do a hand made typeface with it. I originally thought of writing things like fresh and organic but the 'fake' grass is going to somewhat contradict the statement so going to think about it a bit more.

Progress Packaging

I love this agency who specialise in print production, i have mentioned them before.
This selection of bags they have produced on canvas by screenprinting were promotional materials for various events designed by Made Thought this idea of promotional bags is great. I want to produce an environmentally sound reusable bag for my markets brief which also aids as a marketing tool.

Up Market

So here i am thinking its all day glo stickers and blue and red stripes but no markets have gone all fancy, Neil the greengrocer has got nice little computerised labelling with a bit of a dropped back image and bold typefaces, it shows that markets are changing, maybe the signage im creating is all wrong????

but then again, i want people to feel the quirkiness and the friendliness and isn't it the stereotypical things that i should play on??? hmmm i shall bring this up at crit time.

Red, White and Blue

I have taken some advice and gone for the red and blue to be very british, if i am honest i quite like it, doesn't look half bad and is probably more relevant i just don't want it to lose the whole market feel. But it adds more heritage and more corporatness which is what i am going for, Lorenzo suggested more of a stamp like quality, like a stamp of approval so still going to do the potato thing but se if i can produce more of an emblem.

Market Blog

I have created a blog for my markets brief. To run alongside the 'website' it will have various catagories such as - Local Markets, Facts about Markets and the History of Markets. I am going to use the same style for the blog with the bright day glo colours and hand rendered lettering so that it all works together. It will be a consise area where all of the proper research into markets will be. Check it out here

British Markets Website

Ok so heres an attempt at making a layout for the market website. Its very basic at the min, but its how i want it to stay but with a little more consideration, as i really want to introduce texture i will introduce this at a later date. I have used the idea of an interactive map within the logo design to get people to manually find a market near them. Next I want to make a blog informing people of local markets, where people can post their own views on markets etc.

Final Logo

I have combined the strongest elements of the logo designs to create the final logo for my British Markets campaign, i have chosen the star shaped design along with the british isles outline as i believe it has a good stand alone value without the typography, it works as a stamp like design, it would look good in a variety of situations, scales and colours as i have shown it also works well in black and white.

Advertising and Typography

i genuinely believe that words can be as visually engaging as any image, if used and treated correctly.

Craig Ward (graphic designer at CHI)
Interview in Creative Review

My interests in design are advertising and typography pretty much every form of advertising i see it is typographically based.
Therefore although i have stated previously i really wish for my markets brief to be purely typographical so that it concentrates puerly on the content.

Logo Development 2

I took the typography further by adding a graphic symbol, i used typically British images and the famous market style 'neon stars' to experiment with logos. I also used Day-Glo colours as i want it to be a vibrant and fresh campaign which will also have strong associations with markets. I would like to move these on further for a more polished logo that can be instantly recognizable and visible at a range of sizes and will also work in different colours or revered out.

Type Development

I have experimented with reversing out the logo. My intention is to experiemnt with low-fi techniques and different forms of printing. The areas of black i see to be either relief potoatoe print or screen printed to give a rough appearance. I also like the idea of producing stickes, like apple sticers to stick on products to show they are from a market.

Britsh Markets

This is the initial logo that i have created from the hand drawn alphabet by Neil the greengrocer. It works in a variety of ways, either centered or length ways. I am pleased with the outcome, i think it really shows the character of market typography yet looks proffessional when applied in a different context.

Vectored Type

After getting Neil the greengrocer to write the alphabet and draw some numbers, i traced round the shapes in illustrator so that i could create a typeface and use the letters with ease.