Whatever Next!? Posters

I thought it might be quite nice to attach a poster alongside my design context pack. These are a few developments on one design.

I have chosen to typographically describe the images which appear in my design context file. In a humous less obvious way that - 'a picture on a billboard' kind of thing. I have also colour coded the words so that they relate to the agency who created the work.

Initial Poster Layouts

To go alongside my design contest posters, i have decided that there must be a promotional style poster, which would be double-sided with the postcard images on the reverse as a kind of inspiration board. These are just a few initial layouts. I have chosen to use the star as it is impactual and part of my new identity, which also ties all of my final things together.

Change of Plan

After careful consideration I have decided to scrap the idea of a book and create a set of postcards. I think this is appropriate as there are loads of books about alternative medias out there but they all blend in to much of a muchness due to the fact its just within a book, i want to encourage the distribution of postcards and putting them around a work space for inspiration. This would be a more intriguing format for me and i think others. So onto designing postcards.

Red Brick Road

Love this piece of ambient media as part of Redbricks advertising campaign for Tesco. Clever, it looks as if it has been accidentally placed there, but carefully situated. The strategic approach to Redbricks work is deep insight with inspired thinking.
They are a perfect agency who have great client contact and do a range of media from professional branding to outdoor media executions.

Arc

Arc design and Ad agency have a beautiful website, it is animated hand drawn home page which looks lovely and you can interact with it. I feel reassured when i see that professional agencies are using the low fi hand rendered imagery.

Chip Shop Awards

Well done ICM who got 2 nominations at the Chip Shop Awards. Unfortunately we didnt get a look in but this interview with Dave Trott is really insightful into what is going on with advertising to day.

"alot of people are calling themselves creatives when they are actually just stylists."

I think this is too true, i pride myself and my work on being creatve not overally concerned with the finish as its the idea which really counts.

Design Context Final Presentation

For my presentation about my design context book i decided to go for a hand rendered feel mainly because i wasnt set on the style and layout and it was quicker to get out my ideas. I am pretty set on the content of the book which is divided into sections of Who, What, Where and When. which explores the different areas of advertising.

The feedback after the presentation was fairly positive and everyone agreed that the hand rendered style was appropriate to my style of working and the subject even though that wasn't intentional. so i am working towards producing a hand drawn font based on Baskerville.

Pete Doherty Autobiography

This is a spread from Pete Doherty's Autobiography. I absolutely love this book, the design is incredible, the content isn't of too much interest to me but i love the personal hand-rendered quality that has been directly printed into a hardback book form. This is the kind of journal style i would like to adopt for my design context book. The ramblings of a mad advertiser kind of image, with doodles, sketches and cut and pasted images.

DDB London

This ice shaped car was after this stunt used for a print campaign which shows the beauty of ambient media as it can be recored then used agaian and again.. Afterwards a mailshot was issued, an ice tray which took the form of vw polos shapes.

Think Ambient

Think Ambient offers innovative products that deliver “on the spot” awareness.
Clings and STX - enable precise targeting of a broad range of audiences and have an extensive range of application especially in urban areas and within retail environments. The features of their products make them perfect for street, guerrilla and ambient marketing. Check out more here.

These stickers were produced for Ikea and dotted about in prime locations. Great kind of advertising, simple, low cost and engaging.

Creative Review Layout

Creative Review is my favorite periodical, it doesn't just look good it has the best content and easy to read, you don't have to go looking for information. These two layouts from an annual and an edition are the kind of simplistic layouts i would love for my book. Striking images with a block piece of copy, with information about the designer/agency and a brief outline of the project. Reversing out to black is also something i would like to experiment with.

Euro RSCG

The agency has placed stickers, designed to look like the warnings on the side of cigarette packets, on smoking sites all over London. Each one has a joke on it, such as "I've got a suit made of crispy brown leaves. It's a bit last season though", and is branded with the Nicotinell "Have a joke, not a smoke" line. I really like this kind of simple targeted advertising, quirky and it makes people respond, talk about it and spread the message further.

JWT

At JWT they believe that 'advertising needs to stop interupting what people are interested in and be what people are interested in. This I think is such a valid point right now, adverts are getting better and in some ways its what people are looking forward to.
J Walter Thompson who founded JWT produced the Guinness 'It's as long as...' campaign, which I am going to reintroduce as part of my Guinness Brief. This copy will perfectly suit the style and format of the billboard which I am putting the design on.

Araldite

This famous outdoor ad for Araldite glue is fantastic, it is relatively old and one of the first to use this shocking style of advertising. I love how the ad has stages by adding then taking away the car, it is a very clever concept, but so effective even today, it perfectly illustrates the qualities of the product but in a very fun way.

Norwich Union to Aviva

Another piece of advertising created by AMV BBDO, almost everything I am looking at currently is created by them. The series of ads created for the name change has created quite a stir, they are copy driven, which is an area I am mostly interested in. The campaign takes place in a variety of medias, the TV ad is very 'Americanised' incredibly produced and very refreshing.

The controversy mainly lies I believe with the people that don't quite get the references from the old to new style comparisons. The creative is perfectly simple and truly reflects the well known brand. Using appropriate colours and font, the sometimes ambiguous lines create a lasting impression, which often leaves you trying to work out the texts. I am interested in how the concept is well applied to all areas of the media, above are examples of internet banners, press ads and outdoor billboards.

Design Context Tutorial

I had a tuorial today with Fred in response to my Design Context presentation. It was quite an informal chat about the stage I'm at and how I am going to approach the Subject of ambient media.

I have always found myself stuck between design and advertising so my research is going to concentrate on the relationship between Advertising and Design. Using my found images of ambient media to illustrate this.

As far as my design practice goes I am going to take my set briefs to explore different avenues in ambient media and media in general, then for a final more concrete brief, take the idea of 'markets' to create a full service campaign.

To keep on track I am going to email all the relevant companies in the next week with appropriate and more directed questions.

Saatchi Saatchi

Saatchi and Saatchi are obviously very well known but their executions in design are always interesting and innovitve a company I aspire to work for.

London Ink

This is an outdoor advertisement for London Ink, using large scale bodies with tattoos around London city, it is an execution of an idea placed by Titan Outdoor an idea originally created by Mother London, this shows the variety of work that Titan is involved in and the extent of the client list, would be such a fun environment to work in as it isn't all design for billboards.

Titan Outdoor Meeting

I have been wanting to get involved with the placing of advertisements so I got in touch with Titan Outdoor, they are the agency that place ads and win the space for it also. After a few emails back and forth with the Senior Creative - David Sore, I went to London and looked through the work they produce for pitches and their client based records. He looked through my portfolio and was impressed by how a lot of my work is context driven. Although I couldn’t take any of the brochures away he gave me a few postcards which they send out with other mail as a form of advertisiment although to be honest I thought the design could have been stronger. After looking at their client base I thought it is probably a wiser idea to move onto the agencies that target Titan as the source of exposure and advertising space. But I will most definitely be keeping in touch with David for advice and possible live briefs to help with my project.

Smart Idea

One of the BBDO group which I have profusely mentioned always win excellent areas for creative executions. This for Smart Cars across a bridge is just perfect a great idea and simple execution of an idea which is both fun and engaging, which is the spirt of the brand. Outdoor media is so fun, there are so many opportunities for fun.