I took the typography further by adding a graphic symbol, i used typically British images and the famous market style 'neon stars' to experiment with logos. I also used Day-Glo colours as i want it to be a vibrant and fresh campaign which will also have strong associations with markets. I would like to move these on further for a more polished logo that can be instantly recognizable and visible at a range of sizes and will also work in different colours or revered out.
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