Chip Shop Awards

Well done ICM who got 2 nominations at the Chip Shop Awards. Unfortunately we didnt get a look in but this interview with Dave Trott is really insightful into what is going on with advertising to day.

"alot of people are calling themselves creatives when they are actually just stylists."

I think this is too true, i pride myself and my work on being creatve not overally concerned with the finish as its the idea which really counts.