Copywriting

At 70mph, the loudest noise you'll hear is the clock.
Famous end line for Rolls Royce.

This copyline was inspired by an advertiser going around the engineering rooms of rolls royce talking to the workers, it was a direct quote from the head engineer, which was then used and is still famous today.

I have been really inspired by this way of researching my next step is to just wander around the market and feed off what is going on around the market place pick out sayings and the banter thats going on and hopefully get a right little gem (no pun intended) of a quote.