D&AD set up a stall at Berwick Street market 'selling' knock-off Pencils to the great and the good of the creative industries, the idea being that to pick up a Pencil for real, you need to attend the all new and improved D&AD Ceremony at the Royal Festival Hall on 15 May.
Sir John Hegarty even posed as buying one of the pencils. I love this idea its quirky and very relevant to my brief all though it appears to be making the point of 'knock off' which ik am trying to escape from but nevertheless very innovative idea.
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