At 70mph, the loudest noise you'll hear is the clock.
Famous end line for Rolls Royce.
This copyline was inspired by an advertiser going around the engineering rooms of rolls royce talking to the workers, it was a direct quote from the head engineer, which was then used and is still famous today.
I have been really inspired by this way of researching my next step is to just wander around the market and feed off what is going on around the market place pick out sayings and the banter thats going on and hopefully get a right little gem (no pun intended) of a quote.
D&AD Market Stall
D&AD set up a stall at Berwick Street market 'selling' knock-off Pencils to the great and the good of the creative industries, the idea being that to pick up a Pencil for real, you need to attend the all new and improved D&AD Ceremony at the Royal Festival Hall on 15 May.
Sir John Hegarty even posed as buying one of the pencils. I love this idea its quirky and very relevant to my brief all though it appears to be making the point of 'knock off' which ik am trying to escape from but nevertheless very innovative idea.
Well i have succumbed to signing up to Twitter, i've heard its very nice, you can follow (in a non creepy way) what people are doing, if you add agencies or designers you receive updates on how they are getting on and such like. So what this space ill soon become a whizz and have lots of top notch contacts.
Pete Doherty Autobiography
This is a spread from Pete Doherty's Autobiography. I absolutely love this book, the design is incredible, the content isn't of too much interest to me but i love the personal hand-rendered quality that has been directly printed into a hardback book form. This is the kind of journal style i would like to adopt for my design context book. The ramblings of a mad advertiser kind of image, with doodles, sketches and cut and pasted images.
Guinness
I love this copy line, its such a typical thing that people say, Ive said it and i definitely know people that have said it, great when put into context, Guinness has always been a marmite kind of product.
End of Year Show Development
These are some development pages from the end of year show stuff including the boards we used to pitch. i really think the use of circles creates a strong image, abstract yet simple so it can apply to all the various courses.
It worked really well this brief with myself and bel sat together, me working more as an art director and her as designer, i think we produced a very strong piece of work.
The Long Pour
These are just a few experiments with the well known bar term for a pint of Guinness 'the long pour' i quite like this but im not sure many people would understand it or even care for that matter. The creative side also needs alot doing to it as i want it to be well created like all pre existing Guinness ads.
DDB London
This ice shaped car was after this stunt used for a print campaign which shows the beauty of ambient media as it can be recored then used agaian and again.. Afterwards a mailshot was issued, an ice tray which took the form of vw polos shapes.
Think Ambient
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These stickers were produced for Ikea and dotted about in prime locations. Great kind of advertising, simple, low cost and engaging.
Vector Pints
These are some vector images of Guinness pints filling and then being drunk it is a similar image to a previous campaign but when put in context for the railway it appears like a kinetic poster, as you move along the drank the pint would be animated. I am not a fan of vector images though so i would love to experiment with photographing a pint glass filling then emptying.
Creative Networks
I attended the Creative Networks event which had many opportunities to gain contacts in industry. I signed up and got info from companies which specialize in given graduates opportunities for work. There were also stalls which provide places to print and develop work in the centre of leeds for a small charge as when we all leave college there is no more screen print or digital print to hand.
TBWA
I had an interview/ chat at TBWA in Manchester yesterday. Was in a beautiful converted church, lovely place to work. I met Paul Burns who had a look through my portfolio and gave me some positive feedback as well as some criticism which only provides me with work to add in the future. He also handed me a live brief to show him, which is very much advertising led rather than design to see how I get on and then offered me a possible placement in the summer. So I will get cracking.
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