The Dulux PaintPod poster by AMV BBDO won the Euston Broadside copywriting competition initiated by Titan to promote the massive stretch of billboard. Virgin Media was the first to be placed to advertise the fastest ever Broadband, I love how the word ‘broad’ is visually displayed on the massive expanse of poster.
The execution of the creative poster demonstrates how the PaintPod is so much better than ordinary paintbrush and paint methods; with the copy ‘It only stops when you do’. The 73m x 3m billboard is located alongside the busy lines in and out of Euston station.
This application of creative advertising is most definitely the area I want to study. I have been in contact with the Senior Creative at Titan outdoor and have arranged a meeting to see what goes on in the in-between stages from concept and design to where you see the ad placed.
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